Material & Labels
Fibres, composition tags and what 'sustainable' actually means on a label — decoded before you buy.
TENCEL Lyocell: What the Fibre Is and When It's Worth Paying For
How lyocell differs from viscose and modal — the closed-loop process, the wood sourcing, the feel on skin — and how to read a TENCEL-blend tag without overpaying.
Oeko-Tex, bluesign and the Other Labels That Aren't GOTS
A field guide to the certifications that aren't GOTS — what Oeko-Tex Standard 100, Made in Green, bluesign and GRS each verify, and what each one never covers.
Linen vs Hemp vs Organic Cotton: How They Actually Differ
Handfeel, breathability, durability, care and the real trade-offs of linen, hemp and organic cotton — including where choosing natural does not help.
Recycled Polyester: What It Is, What It Saves, Where It Falls Short
Most recycled polyester comes from bottles, not old clothes. What it genuinely saves, why it is still plastic, and how to read a recycled claim.
What "GOTS Certified" Actually Means on a Label
GOTS certifies how organic fibre is processed, not how it was farmed. The two label grades, what the standard leaves out, and how to check a license number.
Decoding Composition Tags Before You Buy
What the fibre-content label actually tells you about care, durability and recyclability — and how to read it in thirty seconds at the rack.